Sports & Youth
Sponsorship of Al Ahly Club
We believe that sports enable a healthy youth segment within the population and are great catalysts to embed the qualities of commitment and discipline. Since 1998 Juhayna has maintained a successful partnership with Al Ahly Football Club, one of the world’s largest football clubs, and a major football brand in Africa that stands as a symbol for sports in Egypt.
Juhayna’s sponsorship of Al Ahly Football Club enabled it to become the first brand to introduce sports marketing to Egypt; whereby we became the first brand to have our logo printed on team jerseys.
Since 2008, Juhayna has been a supporter of Enactus, an international nonprofit organization that promotes entrepreneurship and offers a platform for public and private university students to interact and collaborates with business and academic leaders on community development projects.
In 2015, and stemming from Juhayna’s drive to develop Upper Egypt, the company has been fully sponsoring and supporting Assiut University’s Enactus team in the Egypt National Competition, sparing no expense to keep team members inspired and motivated to win. The team reached second place in the competition, a remarkable achievement that serves as a testament to the effort put in and the scale of support offered.
In 2016, Juhayna sponsored all the projects/ activities that Enactus team will implement under “Thematic Competition on Capacity Building Through Effective Empowerment” most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way.