Rabea Tea Joins the Family of Tiba Company for Trade and Distribution
A partnership contract was signed between Tiba and AMS Baeshen to distribute the brand in the Egyptian market
Cairo — June XX, 2020: Tiba for Trade and Distribution — the commercial and distribution arm of Juhayna, —and AMS Baeshen have signed a partnership contract to distribute Rabea Tea in the Egyptian market. Tiba is considered one of the largest distribution networks in the Egyptian market with the ability to serve over 136,000 selling points around Egypt through a group of 38 distribution centers, as well as a fleet of 1000 trucks.
Seif Thabet, Juhayna’s CEO stated: “This partnership comes in line with the company’s strategic plan to provide high quality products and expand Tiba’s customer base. The direction that was previously articulated through our strategic partnership with Arla Foods, the European leader in dairy products market. The partnership that assured Tiba’s high-end corporate standards and differentiated market practices in trade and distribution.” He further added, “We are proud to announce this new milestone that represents a new regional perspective to our business footprint, through enabling the distribution of Rabea Tea across Egypt. It is one of KSA’s widely recognized brands and we aim that it reaches a remarkable position in the Egyptian market as well. Rabea tea’s expansion plans are not only limited to its partnership with Tiba, they go far beyond, to establish a manufacturing plant in Egypt during the 1st half of 2021. This comes in line with Egypt’s plan to promote investments, enable the industrial and manufacturing sectors and generate new job opportunities to young Egyptian talents, therefore reviving the economy at large.”
“We are very interested in expanding our presence within a promising market like Egypt and one of the Middle East and Africa’s largest consumer markets. We are also proud to expand our investment plans and establish a new factory in Egypt, especially with the encouraging investment environment the government adopts and its proved ability to overcome many challenges and inconsistencies throughout the past five years. We have a lot of ambitious plans and we trust that we can achieve them, especially with the partnership we made with Tiba Company for Trade and Distribution because of its great capabilities, strong presence in the Egyptian market”, said Rabea Tea’s CEO Amr Heiba.