JUHAYNA primary OBJECTIVE is to achieve superior operating and financial results to our shareholders. Our primary objective will be achieved through maintaining our leadership position in the market place while achieving total customer satisfaction through superior products and services at competitive rates.

We believe that reasonable yearly rate of return will be required to achieve this primary objective. In pursuing this objective, we will focus on long-term profitable growth and continuous improvements.

We will measure our achievement of corporate objectives by the following scorecard:
1. Customer Focus
2. Employees Satisfaction
3. Industry leadership
4. Shareholders Value Maximization