The brand name JUHAYNA was carefully chosen to reflect the mission and vision of the company and its shareholders. The name JUHAYNA was taken from the well-known ArabicSaying: JUHAYNA Has The Sure News".

This saying is based on the old Arabic Legend that during wartime, a Bedouin tribe in the Arabian Peninsula by the name of JUHAYNA , used to act as an Enemy Watch Guard that provided early warning signals for tribes. JUHAYNA used to occupy leading positions in mountains and valleys watching enemies and quickly reporting back to tribes' leaders about coming threats.

Hence, JUHAYNA was looked-upon as the trustworthy source of news and information due to its leadership position in the battlefield. The mechanism of being in a leading position in the battlefield gained the JUHAYNA tribe the trust of other surrounding tribes. The actual production started in 1987 with a production capacity of 35 tons per day. Initially, the brand name JUHAYNA product mix included Milk (Full & Half Cream), Plain Yogurt, and Juice (Orange, Mango, Cocktail, Pineapple, Apple, and Blackberry).

In 1988, flavored milk was launched (Later relaunched under the brand name Mix ®in 1997). Flavors like strawberry, banana, and chocolate were also introduced in potions. Also, the Guava and Mango juices were added to the JUHAYNA product mix. In that year, the company started exporting to Europe, the United States, and the Arab Gulf region.In 1990, the company launched its fermented milk brand Rayeb ® in a 1-liter package. Also, the Grapefruit and Mandarin juices were added to the JUHAYNA product mix. In 1991, and due to the tremendous success of its product mix in the marketplace, the company has increased its production capacity to 120 tons per day.

With the dawn of the new Millennium, production capacity has reached 600 tons per day. New Brands such as Zabado ®, the Drinking Yogurt, all Rayeb Light, the low fat fermented milk, "Whipping Cream" were introduced. Moreover, more fruits types were added to JUHAYNA juice and flavored milk Pure, 100% natural juice and taza the fresh milk product lines.

In 2001, to meet its mission of being the JUHAYNA Legend in the dairy and fruit markets in Egypt, Africa, and the Middle East, the company increased its paid-up capital from L.E. 40 million to L.E.100 million Egyptian pounds. As a result of this increase in paid-up capital; the company doubled its production capacity from 600 to 1,200 tons per day. Moreover, a new State-of-the-art centralized "Quality Assurance Laboratory" was developed applying the latest techniques and mechanisms of quality control and assurance in all stages of production starting from pre-production till storage, warehousing, and retailing. The company also has totally renovated its "Research and Development Center" to expedite the launching of new relevant and appealing brands, products, and convenient packages that best meet the ever changing customers desires in dairy and fruit products.

Trusting the outstanding quality of its products; it is quite natural that the list of JUHAYNA Corporate Clients includes such names as , McDonalds® and the United Nations Multinational Forces & Observers (UN-MFO). These multinationals have great concern to the quality of their supplies.