Customer Oriantation Our customers are our first priority.JUHAYNA will be recognized as the "Industry Leader" by consistently providing superior products that best fit the needs and desires of our customers. We will listen to our customers and respond to their needs. We will strive to exceed our customers' expectations in what we deliver either as products or services. We will be our clients' first choice for dairy products.

Teamwork JUHAYNA's employees are the company most important corporate resource. We will be perceived as the preferred company to work for in the industry. We believe that JUHAYNA success depends on honest, thoughtful, hard working individuals who are committed to work as a team and are dedicated to the importance of setting and achieving higher goals. We feel a deep, personal responsibility to all our employees. We are committed to encouraging creativity and initiative by providing an environment for all employees to develop skills and abilities.

We are committed to management and staff autonomy, extensive training, internal promotions and generous benefits. We will continue to apply total quality management throughout the company to nurture new product development, and make cost reduction an integral part of planning and control. These programs will result in high staff retention, positive morale and exceptional company loyalty. As an equal opportunity employer, we will seek to create and maintain an environment where every person has the opportunity to reach his or her potential.

innovation: JUHAYNA will be regarded as the industry leader for innovation throughout its operations. We will invest in technology to enhance our productivity and effectiveness. We will integrate successful industry traditions with progressive programs and management. We will develop strategies that create sustainable competitive advantage; and we will build an organization fully capable of implementing these strategies.

social responability: We will be responsible for the communities we live and work in. We must be good citizens. We will conduct ourselves ethically, respect the dignity of the individual and are responsible community citizens. We will encourage and support civic and charitable activities that protect and improve a better environment.

value to shareholder: We will create economic value for our shareholders on a long-term basis through superior growth and profitability. We will work hard to earn a superior return on investment through profit improvement and growth. Corporate focus and strategic positioning consistent with prudent yet aggressive asset management will create the value to JUHAYNA common stock in the securities market.